Thursday, April 17, 2008

Day Three: Starting with the General Session

This is presented by Stefan Sagmeister (Author, Designer, Innovator) - titled Things I've Learned in My Life So Far. SS has designed branding, graphics and packaging for Rolling Stones, HBO, and others.

We started out looking at several of his designs, how he has come up with logos, the impact of subtle changes to tone, color, and perspective, and different ways to communicate a message through imagery.

Every 7 years, he closes his studio to do an experimental year. He sets aside this time, (this is common with designers to retain the creative spark) to combat the 95% of his time that is spent on promotion and marketing of his design studio. He also found that unavailability to his clients, created desire for their services. During one of these times, he designed the following spread for a magazine, which can be seen at this video posted at Adobe. these statements come from a section in his diary where he listed the things in his life he learned so far.



These are something I will need to find to post:
Billboards in Paris
PP - photo
Scotland pictures
everyone always things they are right (white monkey).

He spoke of the relationship of form and content - sometime he uses a very literal presentation of the words in relationship to the form they take in print, others not so much. One example is: over time I get used to everything and start taking it for granted.

Sadly, his power point presentation died right here....



Found list on net:

1. Helping other people helps me.

2. Having guts always works out for me.

3. Thinking that life will be better in the future is stupid. I have to live now.

4. Organising a charity group is surprisingly easy.

5. Being not truthful always works against me.

6. Everything I do always comes back to me.

7. Assuming is stifling.

8. Drugs feel great in the beginning and become a drag later on.

9. Over time I get used to everything and start taking for granted.

10. Money does not make me happy.

11. My dreams have no meaning.

12. Keeping a diary supports personal development.

13. Trying to look good limits my life.

14. Material luxuries are best enjoyed in small doses.

15. Worrying solves nothing.

16. Complaining is Silly


17. Everybody thinks they are right.

18. If I want to explore a new direction professionally, it is helpful to try it out for myself first.

19. Low expectations are a good strategy.

20. Everybody who is honest is interesting.


Where do you draw your happiness and inspiration from?

I feel like I've forgotten where I came from when it comes to creating (photos, sculptures, hell even building sandcastles). I feel fortunate that in past, I did get to take a year off from corporate life, but now think that this should be a part of my life, hopefully on a regular basis.

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